Spend less on clicks that go nowhere
Most ad accounts leak money quietly: wrong queries, weak structure, conversions nobody trusts. I find the leaks, fix the plumbing, and point your budget at the leads that actually turn into revenue.
Performance marketing with senior judgment
Paid search management and strategy
Google Ads and Microsoft Ads built around intent, account structure that concentrates signal, and bidding that matches your real conversion volume.
Account audits
A forensic pass through your account: search terms, structure, tracking, and spend concentration. You get a ranked list of fixes with the evidence behind each one.
LinkedIn and programmatic
Demand generation beyond search for considered purchases: audience strategy, creative direction, and measurement that connects spend to pipeline.
Conversion measurement
If your tracking is wrong, every decision downstream is wrong. I verify and repair conversion plumbing before optimizing anything else.
I managed $2M a year in paid media at Jama Software across Google, Microsoft, LinkedIn, and programmatic channels, scaling Sales Opportunity generation more than 10x in four years while holding cost efficiency.
Want to audit your own account?
Download the free Paid Search Audit Checklist: the same six-section checklist I work through when I open an account for the first time.
Get the checklistStart with a free look
Free strategy call
Give me read access and on a call I'll tell you plainly what I see. The waste, the risks, and the quick wins.
Deep audit
A full written teardown with a prioritized fix list, run as a focused paid engagement. It's the natural first step before any ongoing work.
Manage or advise
I can run the account, or coach your team while they do. Either way, decisions stay grounded in your data.
Find out what your marketing is really doing
Book a call and we'll look at your paid search, SEO, or analytics together. I'll tell you plainly what's working, what's wasted, and what I'd fix first. No charge, no obligation.
Book a free strategy call